Mario, the small red-hatted, mustached video-game character, and practically Nintendo’s face, is having his own cereal. And no, we’re not talking about a feature or a mini-game inside the amazing Super Mario Odyssey. Kellogg’s and the Japanese company are combining efforts in real life, and soon we’ll be able to taste it at breakfast.
As the Super Mario Odyssey creator said, people will start seeing the product “as far as” December 11.
The limited red-box is designed with an image of the elder Mario Bros in the front of it, while both the not-anymore plumber and his new hat Capper see the mixed-berry flavored cereal – composed of a variety of shapes actually found in the game, like stars, colorful power-ups, and question blocks.
At the back of it, the designers decided to add a fun maze, so kids – and older gamers – can solve it while eating the product.
Also, the company announced that people would be able to use the box as an Amiibo – letting them tap it on their Nintendo Switch to receive Mario money or hearts in exchange.
“We are thrilled to pack so much fun into one box of cereal,” said the Senior Director of Morning Foods Marketing, Brad Schwan. “The package adds value and excitement for fans, with marshmallow shapes in the cereal inspired by Super Mario power-ups to tie the theme together.”
This is not the first time that Mario has a cereal. In 1980, he shared another one with Link – Zelda’s hero. However, this is the first time that Nintendo allows the game character to have one for himself. Congrats, Mario!
The plumber will invade the city
The Japanese company announced in September a partnership with Post, so you can expect to see Mario more frequently in other cereals’ cover – like Honey Bunches of Oats, Honeycomb, Golden Crisp, and more.
Additionally, Nintendo’s president talked last year about the importance of creating this kind of deals among other big brands. Tatsumi Kimishima said that the next generation of players is starting to discover the Nintendo’s games through games-specific advertising.
So, besides the cereals, we’ll soon be seeing all type of deals in the future – like Mario toothbrushes and Converses shoes with the character’s face on them.
“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” Tom Prata, Nintendo of America’s senior VP of strategic initiatives, said at the press release. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”
Furthermore, Nintendo and the studio behind Minions are developing a Super Mario movie – Forbes reported.
Yes. The Japanese company is going all-in.