Although no decision has been finalized, reportedly GMC is considering adding a Jeep Wrangler-fighting SUV to its upcoming lineup. While not quite a Hummer, this could be the next best thing.

The Jeep Wrangler first came off the assembly line during the 1940s and since that time, has remained its reputation for being a tough but also reliable SUV. The current Wrangler resembles the more classic models and is designed to handle off-road conditions like a champion. However, with Fiat Chrysler now being the owner, some critics feel the 2015 version of the Wrangler is not much of an update.

GMC took over the Jeep brand in 1987. From that time forward, the different Jeep makes have been continuously modified. Although the Grand Cherokee is the preferred choice for people who want an SUV that is more on the luxurious side, the Wrangler is still the better option for those who enjoy off-roading.

Throughout its history, the Wrangler’s appearance has not changed much although there has been some refinement. This made is still the top choice for people who want an SUV that is tough and capable of handling various degrees of rough terrain.

Now, the automaker is in discussions about building a Wrangler with new style and capabilities for off-road experiences. After retiring the Hummer, the HX Concept was manufactured. This four-wheel drive features two doors and a detachable roof much like the Wrangler but with more robust features. While many experts felt the HX Concept would fill the void for the Hummer, it has not done as well as anticipated.

In 2014, more than 175,000 Jeep Wranglers were sold. The F-150 SVT Raptor manufactured by Ford was also a huge seller last year, outperforming the entire lineup of the Nissan Titan pickup truck. Based on the level of sales, it is clear that consumers still demand vehicles of this type.

The idea of building a new and improved version of the Jeep Wrangler is being seriously considered. However, because the Chevrolet Colorado ZR2 Concept was introduced at last November’s Auto Show in Los Angeles California, there is a good chance that GM may move quicker than originally thought.

The new Colorado ZR2 Concept is a diesel-powered midsize pickup truck that has garnered tremendous interest so GM may need to make a move sooner than later with the newly built Jeep Wrangler.