The video-sharing app Vine has just introduced a new feature to its platform allowing users to see all videos from a channel. Although users could just scroll down while watching each one of the videos through the Vine, the latest update makes it easier for users to see videos.
The update was released on both Android and iOS devices on Thursday along with a ‘Watch button’ available for individual channels as well as for Vine’s Explore section channels. Very much like the video streaming service YouTube, the ‘watch’ button will also provide users with the ability to create playlists of the videos they want to see. It seems as it the video-sharing app Vine has taken the idea on which YouTube and Snapchat are based on and applied it to its platform.
The new feature announced this week by Vine is not only about improving users’ experience when using the app, but also to help Vine become more than just a social network. Considering that most people using Vine doesn’t actually posts videos of themselves but rather watch other people’s videos, its purpose has drifted significantly.
Even though Vine may have started as a social network that surely isn’t the case anymore given a number of content users watch on a daily basis. So it’s safe to assume that instead of a social network app, Vine now resemblances an entertainment platform. However, the video-sharing app must find its true path in order to stand apart from Vine’s competitors including YouTube and Snapchat as the main ones.
Taking note from Vine’s competitors
Both video streaming apps outmatch Vine when it comes to its new ‘watch’ button as YouTube has it ever since it upgraded its platform to auto play relevant content. As for Snapchat, it also plays the app’s short videos from one sender to the next one automatically.
Therefore, Vine has to come up with an original feature that manages to entice people to use the app while making the app stand out. Yet, this is easier said than done bearing in mind the increasingly competitive market nowadays when it comes to the app business. But for now, the watch button introduced on Thursday will allow Vine users to sit back and chill while the videos are played effortlessly.
Watching an entire channel from start to finish could bring Vine some consequences to its platform, however. While users can now watch videos seamlessly by only taping once, the amount of people that would share its content will surely decline. This could provide Vine with a major setback as it counts with people sharing content to help extend videos on a steady pace.
Source: Tech Crunch