YouTube is about to add live streaming support to its core mobile app. The new function will come with all regular features included in videos. The Google’s company is launching the new service with The Young Turks, Platica Polinesia, and others at the VidCon conference.
Google (NASDAQ: GOOG), first introduced live content on Youtube in 2011, to broadcast the Royal Wedding of Prince William and Catherine Middleton. In 2012, it streamed Felix Baumgartner’s supersonic freefall from space.
The presence of live streaming via mobile devices has been growing over the last years. Mainly because smartphones have acquired better frontal cameras.
Later in April, Facebook (NASDAQ: FB) continued the same trend and introduced support for live video. Even when Youtube said it has been offering live streaming “before it was cool,” it was the last major social media to make the feature available for all users.
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Live streaming will be integrated to the Youtube’s core app
Youtube mobile live streaming will come integrated with the core Youtube app. Users won’t need to download further complements. The app includes a big red capture button to start broadcasting live content.
People can select a photo to be used as a thumbnail. Live streaming will include all features currently used by regular videos. Users can find live content using the search bar, recommendation lists, and playlists.
“We’ve been offering live streaming on YouTube before it was cool. Today, we are announcing a new chapter in bringing the power of live video to creators everywhere. Soon, we’ll be putting the power of YouTube live streaming in the palm of your hands,” said Kurt Wilms, product lead at Youtube.
Youtubers who are streaming content can protect their videos from unauthorized uses. The video-sharing company headquartered in San Bruno, California, said it service will be faster than Periscope and Facebook Live, “because it uses Youtube’s excellent infrastructure.”
The new service rolled out on Thursday with The Young Turks, AIB, Platica Polinesia, SacconeJolys, and Alex Wassabi, who are attending the VidCon conference. Youtube has not announced when is live streaming arriving for all mobile users.
VidCon conference: largest video conference held in the United States
The VidCon conference, which was created by The Fault in Our Stars’ author John Green and his brother, is being celebrated on Thursday, June 23, to Saturday, June 25. Youtube CEO Susan Wojcicki presented eight new web series at the event.
Ms. Susan said Youtube welcomes everyone regardless of their race, ethnicity, gender, sexual orientation and interests. She stated that VidCon was more than screaming fans pursuing internet stars. “The event shows the sense of belonging that exists on Youtube,” she added, according to Indiewire.
Global Head of Original Content Susanne Daniels presented new content soon to be available for Youtube Red subscribers. The company has allied with Lionsgate to create a drama series based on the “Step Up” franchise.
— YouTube (@YouTube) June 23, 2016
Live streaming is becoming popular: Chewbacca mom got 141 million views
Candance Payne, also known as the Chewbacca mom, did not imagine that her live-streaming would become a viral success on the Internet. According to Facebook CEO Marck Zuckerberg, the video has more than 141 million views.
Her video became the most-watched Facebook Live video since the service was first introduced by the social network. Ms. Candance was invited to Facebook’s headquarters in Menlo Park, California, to enjoy a guided visit with Chewbacca.
Source: Youtube Press Release