Messenger Day is now the new feature for Facebook Messenger, and it is significantly similar to Snapchat Stories service. The new Messenger Day lets people share photos and videos that disappear from the person’s story in 24 hours, just like in Snapchat.
The new service in another Facebook’s attempt to bring more traffic to Messenger and the second attempt for big companies to try to copy Snapchat. Facebook is testing Messenger Day in Poland where Snapchat is not popular, and the service has a chance to be successful. With the new feature, Facebook could attract more people to use Messenger and keep the traffic going but only if people get to like the new sharing service and if they do not get to know Snapchat and realize they preferred it.
Messenger Day lets users share what they are doing in the day and even customize it, adding stickers, text or drawings. Sources in Poland reported to TechCrunsh’s John Biggs some screenshots, and now the world knows what Facebook is up to in a far corner of the world.
“We know that people come to Messenger to share everyday moments with friends and family. In Poland, we are running a small test of new ways for people to share those updates visually. We have nothing more to announce at this time,” said Facebook to TechCrunch.
Facebook added the company always runs a previous test before launching a new product. For now, there is no guarantee that Messenger Day will be a success nor in Poland nor other countries, especially in Canada and in the United States.
Mark Zuckerberg’s social media has been desperately trying to impulse its Messenger, first, making it a separate app, and now, creating a new service similar to a successful app that invented the live-sharing moment idea and the disappearance of those moments from the internet in a day.
Messenger Day and its similar features to Snapchat
The screenshots sent from Poland show that Messenger Day has the same features as Snapchat when comes to sharing photos and pictures and the option to add stickers and drawings to them before sharing the information for 24 hours.
People can also use filters in the new service, but Facebook gave them a different use than Snapchat. Messenger Day use graphic filters to share how people is feeling, or ask what friends are up for since the service is intended to be used with friends on your Facebook.
The filter options are separated into different categories including: “I’m feeling,” “Who’s up for,” and “I’m doing.” Messenger Day users can use the filters as Facebook states saying “I’m feeling” and adding a filter that says “Blessed” with a creative font and images, or saying “Who’s up for” and adding a filter with an appealing design that says “Road Trip.”
Snapchat has loyal users -around 60 million- both in the U.S. and in Canada, and Facebook efforts to bring Messenger Day to its users could cause a negative reaction, as Facebook has been insistent on Messenger and now is copying a popular app essence.