Cupertino – Apple (NASDAQ:APPL) released a major redesign of their official website, Apple.com, making it easier and faster to shop their products. They completely removed the “Store” tab and the “store.apple.com” domain, to integrate all of their services in just one site.
Now, users will be able to find the products they wish to purchase just by clicking on the little shopping bag icon found on the upper right corner of the website. They also added “buy” buttons to the majority of the website and purchase pages. This new method makes the site friendlier for customers to search and buy products.
“We redesigned Apple.com knowing that our customers want to explore, research and shop in one place. The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We’ve also improved several of the site’s features to make shopping easier than ever for our customers.” Apple explained.
Over 1 billion customers, from 40 different countries, visit the website daily. It is one of the most frequented websites in the world according to Internet traffic rankings. It is also very meticulously designed by prestigious web and mobile developers. Furthermore, it remains unclear how the newly designed website will behave with the release of new products.
According to TechCrunch, the reason for this change is the increasing popularity of users that are buying from their mobile devices. They explain that transitioning from one website to another on a desktop computer isn’t very overwhelming. However, when consumers want to purchase a product using their mobile device, as it is a smaller screen, they just want to find the most simple possible option to buy it. Regarding to this fact, a Forrester research estimated that mobile commerce is growing about 48%, in comparison to last year’s second quarter which reached $8B. It is not a bad strategy for the tech giant to create a more friendly site for mobile device customers.