Apple released Monday its newest service: Apple Pay. The app makes it easier to donate to a noble cause without filling out long forms or creating an account. Apple Pay is also a more secure and private way to help your favorite Nonprofits, including UNICEF, the American Red Cross, WWF, and GlobalGiving.

People using Apple Pay can donate with just a touch and not only to global organizations such as Doctors without Borders but also to startups like charity: water. In the coming months, Apple Pay will add more nonprofits foundations so people can choose among more organizations that need the financial help to continue and improve their work.

Apple CEO Tim Cook says his company wants to replace wallets. Image Credit: Fortune

Scott Chin, Executive Director of Digital Marketing at World Vision, stated that his foundation is committed to helping kids around the world and any help is appreciated. Chin said that Apple Pay is just that, help they are thankful for because it makes changing lives easier.

“Just one touch can make a lasting impact,” Scott Chin said in Apple’s press released.

People using Apple Pay do not have to enter billing and contact info, nor create an account. There is no need for filling out forms to check out to help a cause. Supporters can use Apple Pay and donate instantly to a variety of nonprofits, which in the foreseeable future will increase in Apple’s new service.

Terry Macko, Senior Vice President of Marketing and Communications at World Wildlife Fund said that the group is excited about Apple Pay because of its easy method that lets users donate immediately. He stated that WWF needs funds to tackle urgent conservations issues this holiday season and Apple Pay seems the way to reach their goals.

Apple’s vice president of Apple Pay, Jennifer Bailey, said in the press release of the company that Apple is making “incredibly easy to give back” with their new service: Apple Pay.

“Websites and apps tell us they see twice as many people actually completing a purchase with Apple Pay than with other payment methods. We think offering such a simple and secure way to support the incredible work nonprofits do will have a significant impact on the communities they serve,” said Bailey.

The organizations on Apple Pay’s nonprofit list and the ones that are coming in the next months

Apple Pay was launched today and includes global agencies such as UNICEF, Doctors without Borders and WWF. But it also includes local foundations and charities such as the American Heart Association, St. Jude Children’s Research Hospital, the American Red Cross, charity: water, Feeding America, and many others.

In the next months, the American Cancer Society, CARE,, PBS and its local stations, and United way are going to offer Apple Pay so people can easily donate.

From Children’s Miracle Network Hospitals, Craig Sorensen, Chief Content Marketing Officers, stated that they see Apple Pay as a solution to improve donors conversion funnel. Helping people to donate will enhance Children’s Miracle Network Hospitals’ capacity to help kids. Apple Pay can reduce user input and speed up donation processes.

Source: Apple