Have you been wondering what has been differentiating the performance of your website with that of a renowned brand? Well, if you don’t know, the answer lies in SEO. Search engine optimization is a strategy that any proactive digital marketer implements. However, implementing any SEO strategies isn’t a guarantee that your site will thrive and get higher rankings. No. You have to implement the right SEO practices. Keep in mind that Google keeps updating its algorithm, which demands of you to change your SEO tactics now and then. This article will show you eight advanced SEO techniques that you could steal from SEO professionals to boost your site’s rankings and traffic.
1. Ensure that your site is mobile-friendly
One of the best SEO techniques that could help rank your site higher in search engines is ensuring that your site is mobile-friendly. In 2016, Google updated its algorithm to prioritize websites that are mobile- friendly. Sites that stick to mobile-first indexing stand a better chance of ranking higher in search engines than those that don’t. You should not ignore this technique because most people search for different topics using their mobile devices. Ensuring that your site has excellent mobile usability enhances its chances of getting higher SEO rankings as well as more traffic.
2. Understand your target audience
A useful tactic that SEO professionals implement that you could use to your advantage is making sure that they know what their target audience wants. Once you have a clear grasp of what your users are interested in, you can tailor your content to meet their specific needs. By doing this, your website will attract more traffic to your site, boosting your SEO rankings. You could easily understand them by looking at the questions they ask or look for expert advice regarding your posts.
3. Use visual content
If there is one thing that people are attracted to, it’s visual content. Visual content allows you to pass the message across in a way that is easy to understand. Images, videos, and infographics do a better job than plain text. When you can use visual content that is relevant to your site, the chances are that you will manage to boost your traffic. You have to ensure that your visual content is attracting and well organized on your pages. Visual content could also help to increase the time users spend on a page, which is an essential factor when it comes to SEO rankings.
4. Use long-tail keywords
Keywords are an essential part of SEO; therefore, you have to ensure that you use them in your site. You first have to conduct adequate keyword research using a tool such as Google Keyword Planner to find the most relevant keywords in your field. Such a tool will also help you find the keywords that have higher traffic. However, using a single keyword phrase doesn’t guarantee better SEO results. That is why you have to maximize on long-tail keywords. The long-tail keywords make it easier for users and search engine bots to find your website. Maximize them.
5. Link building is key
Search engines consider backlinks a key factor when they are ranking websites. Therefore, the more the backlinks your site has, the higher its rankings. However, you have to realize that there are toxic and high-quality backlinks. You have to ensure that your site has only high-quality backlinks because toxic backlinks could see you get penalized by Google, lowering your rankings. You are required to come up with a proper link building strategy to ensure that you find the quality links. An effective way to achieve this is by looking at the links in your competitors’ sites. Fortunately, there are useful tools to help you out with that.
6. Establish a social media presence
Another SEO technique that differentiates sites that are at the top of the first page on Google is social media. You need to know that social media and SEO are integrated. Social media profiles appear on search engines when users search for your site. And if you want to outrank your competition, you have to have a social media presence. It is an effective way to promote brand awareness, plus it ensures that users engage more with your site. You should ensure to post regularly on your social media platforms, and it is wise to establish a presence in all of them. Why? The number of social media users grows every day, and their numbers are already in billions in 2018.
7. Post high-quality content
An effective SEO tactic that you could steal from the experts is by posting high-quality content on your site. You should also ensure that the content you post is relevant. Before putting any content out there for your audience to see, ensure to conduct adequate research. Write your content well and be creative. Google will easily recognize sites that post quality content and rank them as credible research sources, boosting your traffic as well.
8. Optimize on page load speed
Users and search engine bots will prioritize sites whose pages load faster as compared to those that take forever to load. User experience is a crucial aspect of any SEO strategy, and you should ensure that your site delivers the best. If you notice that your site is loading slowly, conduct a site audit to identify what’s slowing it down and make the necessary amends.
If your site hasn’t been performing well, it might be because you don’t implement the right SEO strategies such as those mentioned above. They are some of the best techniques that could boost your rankings and traffic within no time.
If you would like to affirm their effectiveness, try them out then check SERP tracking software at serpbook.com to see how your site is performing.