As a real estate professional, the only way to successfully build your business is to attract new clients. You not only have to know the ins and outs of real estate, but you also have to have to know exactly how to market yourself. You have to know the difference between good and bad strategies. You don’t want to waste precious time and resources on a marketing campaign with little to no ROI.
Fortunately, with proper research and a strong work ethic, you could find the right marketing ideas to reach your real estate goals.
So, whether you are just embarking on your real estate journey or are an experienced professional looking for new ways to attract clients, here are ten marketing ideas you can try today.
Start a Website
Developing an online marketing strategy is one of the best ways to build your business. In today’s digital world, having a website to market your services as a real estate agent is a necessity. Considered the modern-day business card, a real estate website will help show prospected clients what your business offers. Include everything from listings to sign-up sheets to build an email list, client testimonials, and more.
Create a Blog
Along with your website, building a blog with creative content optimized for SEO will be a great way to attract potential clients. Optimizing your blog with specific keywords and terms will help your Google search rankings and drive traffic to your site. Building a blog is also a great way to showcase your expertise in the real estate field. Write about home buying tips, market information, property investing, and more.
Set Up Social Media Accounts
Another great way to drive traffic for your site and build awareness for your brand is to develop a successful social media marketing campaign. Create business accounts across various platforms such as Instagram, Linkedin, Facebook, and Twitter, where you can post engaging content to build a following. If you are unsure where to start, consider reaching out to an established social media marketing agency to help you connect to potential clients and build an online community.
Deploy Email Marketing Strategies
Once you set up your website, blog, and social media accounts, it is essential to develop an effective email marketing campaign to target your email list. Consider sending a monthly newsletter recapping your blog content and any industry news. To attract potential buyers, you should also consider sending monthly property listings in your client’s area.
Use Drone Photography
If you’re looking for unique, engaging content for your social media accounts, consider using a drone to capture spectacular ariel footage of your listed properties. Drone footage can help you display properties from a new perspective which could help attract serious potential buyers.
Partner With a Local Business
A great way to market your brand and show your involvement with your community is to partner up with local businesses to help promote listings. You could invite home decor stores, coffee shops, clothing boutiques, and more to participate in your open houses. Have each business set up shop in different rooms to encourage potential buyers to explore each room. Not only will this attract new clients, but it will provide exposure to small businesses within your community.
Utilize Traditional Advertising
The more your brand is recognized, the better it is for business. Even though the real estate industry is becoming more and more digital, it is still helpful to partake in traditional advertising methods. According to an article by Entrepreneur, business cards are still an essential aspect of building your brand. You never know when you will run into a potential client so having a card with your contact information is crucial. Aside from business cards, consider using other print advertisements such as billboards, flyers, and more.
Plan Out Your Strategies
No matter which marketing strategies you decide to use for your real estate business, it is essential to develop an effective plan to reach your goals. Weigh your options and write out your strategies to start attracting clients today.