Amazon is now offering new options to subscribe to its Prime membership service for just $8.99 per month.
Back on Sunday the company notified visitors to its website that it now offers two new Prime price plans, where the first one which costs customers $8.99 a month to stream movies and television shows from a new video-only version of its Prime service.
The second new plan, which was priced at $10.99 a month, will be providing access to Prime service full benefits that include video streaming, free two-day shipping on Amazon orders, music streaming among other services.
The clash of video streamers
Since the last month, Amazon started to reduce the prices on the Prime services, when it introduced a $10.99 monthly membership option for the full Prime service that allowed the customers of Sprint to track the Amazon service onto their monthly cellular bills. Also, the addition of a two-days shipping on Amazon is a plus we can’t refuse.
Now, by expanding the monthly options for Prime to anyone and introducing a video-only service, the company is making it easier for people to compare the price of Prime to that of Netflix, the giant subscription streaming provider that counts with more than 75 million subscribers globally.
Netflix has long been available on a monthly basis, without an annual commitment, offering several plans ranging from $7.99 to $11.99 a month, depending on the quality of the videos and also the number of screens to which customers can stream a video at the same time.
TV era might be over?
Webpage Piper Jaffray recently estimated that there are between 57 million and 61 million Prime subscribers, where about 51 percent of teens have the service on their households, but Netflix as we said before holds about 75 million users all around the world. The advantage that Amazon holds against Netflix? It has less time on the “streaming game” but has grown faster in a short amount of time.
Netflix and YouTube have also become teen’s number one option as opposed to the use of the old and traditional TV. The amount of time teens spend on these websites combined equates to 66 percent, versus traditional TV at 26 percent, meaning that maybe the TV is now on second option or maybe as a last resource when being home.
Source: Hollywood Reporter