Cup series are on their way a NASCAR has yet to find a new series sponsor for 2017. Although the automotive giant has a deal with Sprint until 2017, it needs to find a sponsor able to match the company’s necessities and expenses that can reach up to $50 million a year in the sport.

Considering that previous NASCAR sponsors have included lead brands like Nextel and Craftsman, the automotive company needs to lock a deal as soon as possible, after the Spring Cup is held at the Daytona International Speedway. In previous agreements, NASCAR would set a 10-year deal with the sponsor, including Nextel and later Sprint.

Photo: TechnoBuffalo
Photo: TechnoBuffalo

However, this year has put stress on finding a sponsor, as the company wants to work out a fair deal without weakening the contract under pressure. It’s worth noticing that series sponsor requires a wealthy amount of coin to spend in order to keep up the racing company afloat. Within the benefits of sponsoring NASCAR cup series, there are agreements establishing a deal with the track for the additional presence of displays, understandable hospitality and a VIP suite.

However, this also comes with new sanctioning agreements requiring the sponsor to get the series logo in various spots around the facility. As the search for a sponsor that could match the racing company motto and fits its brand was turning desperate, it appears as if NASCAR found a perfect fit but it’s not a new one. The tool company Craftsman was a former sponsor of NASCAR’s truck series for years, so it’s a no-brainer the racing company prefers making a deal with Craftsman.

Bearing in mind that NASCAR fans like cars, it is safe to assume a significant percentage likes to maintain their vehicles and know about engines. This makes a series sponsor like Craftsman the perfect fit for the sport. In addition, the company’s Craftsman Club Members, have shown passion for motorsports with the added benefit that they’re already big Craftsman customers.

Next Cup Series

Now fans have only a few days before the NASCAR’s series cup start, and they will surely see the brand’s name along the racetrack and on the central entrance to the Daytona International Speedway grandstands.

The series will start its transmission on Saturday at 2:30 p.m. with the Xfinity cup – 200 laps, 200 miles – which will be held at the Phoenix International Raceway. On Sunday, fans would surely enjoy the Sprint Cup – 312 laps, 312 miles – also held at the Phoenix International Raceway will be transmitted on Fox at 3:30 p.m.

Also on Sunday, the IndyCar Firestone Grand Prix of St. Petersburg will be transmitted on ABC at 12:30 p.m. and will consist of a 198 laps race. Now, the Camping World Truck series has been postponed until April 2 and is planned to take place at Martinsville Speedway. As well as the Amalie Motor Oil Gatornationals is off until March 17 to March 20 and will be held at Gainesville Raceway in Gainesville, Florida.

Source: ESPN