Today, people were finally able to purchase the new iPhone X after it was announced at the September 12 Apple conference at the Steve Jobs Theatre. The central Sydney store early on Friday attracted hundreds of customers willing to obtain the most expensive phone Apple has ever launched on the market.
Around 400 people decided to line up and get their A$1,579 ($1,218) iPhone X, ten years later after the first iPhone was presented to the world. Apple CEO Tim Cook called it “the biggest leap forward since the original iPhone.”
The public also showed excited and happy while queueing — especially after camping in front of the store for a week.
After Bishoy Behman, 18, got the first two iPhone X ever sold in the world, he told Reuters that “it’s beautiful” and that he feels “excited.”
However, Behman said that he does not think he’ll conserve the phone for a long time. He said that he was there for “the profit, of course.” He considered buying the phones a “business” because he’s going to sell them for around A$3,000 each.
The Cupertino-based company opened the iPhone X’s pre-orders on October 29, and it already said that the demand has been “off the charts.” This worried some analysts who think Apple won’t be able to produce more of this phones to cover the entire demand.
Still, Apple CFO Luca Maestri told Reuters Thursday that the company was “quite happy” with the way it was manufacturing the phones. According to him, the production is “growing every week,” which he considered very important especially “during a ramp period.”
Although this might be the greatest iPhone that the company has ever launched, some people considered it too expensive. In fact, Best Buy said that it wouldn’t have available the phone in its stores; neither the iPhone X nor the iPhone 8.
Best Buy also said the would only offer to install the plans.
The most expensive iPhone ever
Analysts say that the iPhone X’s price is making people criticize Apple, thinking that a phone shouldn’t be so expensive. However, some of them believe the Cupertino-based company is not the only one increasing their products’ prices. Around the world, smartphones are getting more expensive, and Apple is just taking part of the field it left uncovered before.
Apple estimated the fiscal first-quarter revenue to be of $84-87 billion. On the other hand, according to Thomson Reuters, analysts were expecting to be of $84.18 billion. Also, Apple’s net income increased to $10.71 billion in the fourth quarter, after the early-last year’s $9.01 billion.
A unique thing about this new iPhone is its Face ID, which lets people unlock their phones just by staring at the screen. With the same technology, people will enjoy something called Animoji, allowing them to watch themselves converted into the common emojis.
Also, the battery of the phone won’t be charged as we are used to — with a large cable connected from the phone to a power source. This time, and for the first, it’s going to be totally wireless.