The famous photo sharing app, Instagram, has revealed a new minimalistic look on Wednesday. It changed completely the overall design of its user interface and swapping logos.

Contrary to the new logo, the interface it’s now less colorful than previous versions. The simplicity of the new design puts more focus on photos and videos without changing the way users navigate on the app, according to the statement from Instagram published on Wednesday.

Instagram has revealed a new minimalistic look on Wednesday. Photo credit: GQ
Instagram has revealed a new minimalistic look on Wednesday. Photo credit: GQ

“While the logo is a colorful doorway into the Instagram app, once inside the app, we believe the color should come directly from the community’s photos and videos,” said Ian Spalter, head of design, in a post on Medium.

They stripped the color and “noise” from surfaces allowing user’s content to take center stage, the color was also boosted on other surfaces like sign up flows and home screens, he explained.

The photo sharing service hosts three other apps: Layout, for creating photo collages; Hyperlapse, for time lapse videos and Boomerang for creating short video clips. These three apps will receive similar logo upgrades as well.

Instagram’s redesign is among many changes unveiled at Instagram recently, including the upgrade that allows users to post longer clips.

Many users dislike the new logo

According to the reports, many users are complaining about the new colorful logo of Instagram, and they’re asking to have the previous logo back. Regardless of this, Mashable caught up with Rise, the designer of the previous logo, and he said that he thinks the new icon is great and beautiful.

Rise said he’s “super psyched” on the new logo and he thinks “it can persist over time”. Rise is friends with and also former colleague of both Instagram’s founders, and he is also friends with Robert Padbury, one of the architects of the new icon and one of the designers behind other big tech design changes. Regarding this, Rise affirmed he trusted in Padbury to update it.

“He’s done so many great icons. I’m glad to see him riff on it,” Rise said.

Launched back in 2010, Instagram is among the most popular social media apps, especially among teens. Instagram is the second most popular social app for teens, according to a survey from research firm Piper Jaffray trailing closely behind Snapchat.

Source: Mashable