It would seem that GoPro Inc (NASDAQ: GPRO) Hero4 Session sales are not being very profitable. The company has decreased its price twice since July. The camera, which is perfect for recording video in extreme conditions, started at $399.99 and now it costs just $199.99.
The company based in San Mateo, California, now offers six action camera models. The GoPro Hero lineup includes three entry-level Hero action cameras that can be acquired from $129.99 to $299.99 and they also offer a set of performance cameras, the Hero4 Session and the Hero4 Black.
It is known that the company revenues of 2014 reached $1,394.2 million, compared to $985.7 million in 2013. Investors are positive since GoPro announced earlier a partnership with Google to enter the virtual reality world market.
Odyssey, another camera developed by GoPro, is provided with six Hero4 cameras which are capable of capturing HD images and videos from various angles. Creations can be seen from several VR headsets like the Google Cardboard, Microsoft’s HoloLens and the Oculus Rift.
According to rumors, a new camera will be announced on early 2016. The Hero5 is expected to have 8K resolution and 60-meter waterproof capability. However, it will take some time until it hit the stores because the company wants to make sure of its assembling quality.
As VC Post stated, the device will come with a dive housing unit. Other improvements are an enhanced Bluetooth feature and a better battery that will power the camera for 2 extra hours. The gadget would also double its resolution from 4K to 8K HD and could be smaller and lighter than the previous GoPro Hero 4.
A potent A10 chip will boost the camera processings to perform at any circumstances without effort and the body will be 40 percent lighter and smaller. Sources seem to suggest the entry price will start at the $500 – $600 range.
Earlier December, the company made a collaboration with NASA and strapped GoPro cameras to a test launch rocket. In the video, the launch and the separation of payloads during the experiment can be seen. The cameras captured astonishing images of the little parts falling towards the Earth.