T-Mobile U.S. has published its new Super Bowl 50 ad featuring the Canadian rapper Drake, who makes a parody of his song “Hotline Bling”, which has obtained platinum certifications in more than five countries.

The 30-second commercial shows the rapper while dancing inside the same famous yellow box that appeared on the original “Hotline Bling” video, which already has more than 435 million views on Youtube.

Drake in his music video "Hotline Bling". Photo: Pitchforl
Drake in his music video “Hotline Bling”. Photo: Pitchforl

Following the dancing, the rapper is interrupted by T-Mobile executives, who ask him to add new extra lyrics to the song. With a huge smile, he responds: “These changes don’t ruin the song at all”.

The wireless carrier specifically requested Drake to add some lyrics to the song saying that streaming music with T-mobile does not require any data charges . Since last year, T-Mobile users are able to stream Apple Music, Pandora, iHeartRadio and Rhapsody contents without burning their 4G LTE data.

“Carriers ruin everything, even Drake’s Hotline Bling. T-Mobile is the Un-carrier. #YouGotCarriered” Wrote the communications company on Tuesday, when the video was published on Youtube. “We <3 his moves AND his turtleneck! #ChaChaDrake,” said T-Mobile later on Twitter.

On February 1, 2015 the Super Bowl XLIX was watched by more than 114.4 million viewers just in the United States, a number that set the record of the largest audience for a television program in the history of the country. The rating of the Super Bowl is huge when comparing it to other events such as the Olympic Games, which obtained 31.7 million viewers at the opening ceremony in 2014.

Last year, advertisers paid $4.5 million for every 30-second ad. However, in 2016 the prices got an 11 percent increment, since it is expected that the ratings will continue to grow. This year advertisers will have to pay $5 million for an ad broadcasting, according to CBS president and chief executive Leslie Moonves.

Source: T-Mobile Youtube account