Aspen Dental is a corporation that offers complete dental solutions meaning that covers everything from basic dental health to aesthetic procedures. This Saturday, the company opened its doors to treat as many veterans as its doctors could for free. The company has 400 offices in 20 states in the United States. According to the estimates, the organization gave away $3.5 million in services and material. Also, a lot of doctors donated their time for the cause and even hosted free conferences on what to do to maintain a healthy mouth.
Thousands of vets of all ages flooded the Aspen Dental offices to receive free dentistry service. The “day of service to veterans” was a complete success in all 20 states of the country where the corporation has offices. It was not an improvised event. The company prepared rubber blue wrist bands labeling “day of service to veterans” which were paired with a lot of t-shirts. The offices also provided both staff and visitors with fake blue, white and red mustaches to honor the U.S. military.
“They served us, and now is our turn to serve them” reads one of the tweets by the company.
Around 6,000 veterans received free dental care
Aspen Dental took this initiative very seriously and started promoting it since May. Everything began with the Mouth Movement, the company’s dentists toured a lot of cities in the United States in the “Mouth Mobile” to treat people, especially veterans. Then, the organization got Danica Sue Patrick, professional racer, model, and advertisement spokeswoman, to join Aspen’s Dr. Gillian on an interview to promote the day of service for veterans.
— Got Your 6 (@GotYourSix) June 23, 2016
Since then, it seems like the company did everything to promote this day, and some media celebrities echoed the event, Jimmy Banks was the first to give the exact date also providing a number for people to check if they were eligible for the promotion. Aspen Dental also rallied local WWII memorial celebrations to invite as many veterans as possible to their particular promotion. The American Legion and Got Your 6 also advertised the day of service for veterans.
Aspen Dental estimated that around 6,000 men that served the United States’ army in different conflicts around the world were treated last Saturday. The organization estimates that the full scope of the event was worth around $3.5 million without taking into consideration the dentist’s time because they donated it.
— Rep. Tim Whelan (@TRWhelan) June 25, 2016
It was much more than just free service, a lot of people rallied the centers to attend free mouth health speeches given by renowned doctors. There was a lot of individuals, and it seemed like a party in every single one of the company’s offices. The patients and their close ones took pictures with the staff including doctors wearing wristbands and themed fake mustaches. In fact, the company uploaded a lot of pictures to its Twitter account where the man in front of the event, Dr. Jere Gillian posted a selfie with the label “Let’s fix some teeth!!!.”
— Dr. Jere Gillan (@jeregillan) June 25, 2016
Source: USA Today