Snapchat has recently launched a campaign for their latest and first physical product dubbed “Spectacles.” According to the company, Snapchat users will now be able to record 30 sec videos with a pair of fashionable sunglasses.
Spectacles are Snapchat’s next thing, allowing users to record their daily live activities with a pair of sunglasses by just tapping them. The videos can be sent via Bluetooth to the user’s smartphone.
The videos recorded by the Spectacles will be registered in a circular format and similar to a Go-Pro cam, allowing the user to move freely and add the picture or their video to the “Memories” section on Snapchat.
This is the first time the company attempts to launch wearable technology, and it’s starting slowly as Evan Spiegel, Snapchat’s CEO, announced it to the Wall Street Journal,
“It’s about us figuring out if it fits into people’s lives and seeing how they like it,” he said.
On Friday, the company announced to the Wall Street Journal a change in their name. From Snapchat to just Snap Inc and with that change came the three sets of Spectacles that will be available in limited quantities as of December 2016.
Snap has become a successful social media among Millennials, and it differentiates itself from Facebook since its based on more intimate or simple pictures and videos to record moments. The recent announcement of Spectacles could be a form of revelation from the company against the “Instagram moments” announced and launched by Facebook in the past month.
Snap Inc announced the video-recording sunglasses would allow the user to record in an 115-degree angle for less than a minute. Spectacles will be available in three fashionable colors: Black, Coral, and Teal in a one-size-fits-all type.
According to Spiegel, Spectacles is a product that allows the user to eliminate that wall that is put on between reality and virtual recording by allowing the user to appreciate it’s view without a phone blocking the way.
Snap Inc’s CEO had the opportunity to test the Spectacles recently along with his supermodel wife Miranda Kerr when they were on vacation. As The Guardian reports, Ker and Spiegel were walking through the woods when they decided to test the new product-
“When i got the footage back and watched it, I could see my own memory, through my own eyes. It was unbelievable, it’s one thing to see images of an experience you had, but it’s another to have an experience of the experience,” explained Siegel to the Wall Street Journal.
The most recent attempt to use technology as an accessory came from Google, and it’s smart glasses that allow people to check on notifications, access their smartphone, make and answer calls among several other activities. However, Google Glass didn’t do well on the market, starting at a $1,000 price without people being interested in them, the product stopped selling last year.
According to the company, the starting price for Spectacles is $130 and the product will be available in limited quantities in the United States for Christmas.