Paris fashion week is here, and the runways are filled with superstars, models, controversy, and statements. Fashion House Dior is no stranger to any of those and sure knows how to send a straightforward message through its collections.
The French house debuted a new creative director on Friday, Grazia Chiuri, who appeared showing off her ideas and concepts walking down the runway along with the brand’s models. For her Spring/Summer 2017 collection, Grazia Chiuri decided to portrait the power of the modern woman trough a new clothing line.
Dior is a fashion house known for its handmade details and Vanguard clothes that stay true to the brand’s origins in 1946 and to Christian Dior’s way to represent the French woman. However, this is the first time that Dior has a woman as creative director, and that emotion was felt during the brand’s most recent show.
“The collection is eclectic just like women are eclectic, they like to mix different things and create their own personal style,” said Grazia Chiuri at the end of the brand’s show, according to Reuters
Dior is bringing fashion to the modern woman
Fashion is all about statements, what we feel, what we want, what we want to portrait in a personal level, is a form of expression.Throughout the years, clothes have been used to make declarations about social issues and even politics.
As the years have passed, fashion has become a way of living for many people in the world, and with current social media, fashion seems to be more expressive than ever.
Dior signed with Maria Grazia Chiuri as its creative director in July after the sudden departure of Raf Simons to Calvin Klein, and many had wondered what the former Valentino head would offer to the brand’s image and statements.
All of the questions about Chiuri’s vision for the brand were answered when the first models appeared on the runway, all wearing white clothing with tulle skirts and cotton fencing plastrons. It was a combination between romantic clothing and modern-futuristic clothes.
The show continued showing Dior’s tulle skirts, intervened with hand-made figures resembling the stars and translucid underwear that read the brand’s name at the model’s waistline. A simple white shirt that read “We should all be feminists” confirmed Chiuri’s vision for the brand.
The Dior fashion show was also filled with A-list celebrities in the fashion industry, such as Jennifer Lawrence, the brand’s image, wearing a Dior ‘lay-back’ outfit with boyfriend jeans, black heels, a sheer black top with a see-through brassiere.
As the models walked down the runway, a speech by Chimamanda Ngozi Adichie said “We teach girls to shrink themselves, to make themselves smaller. We say to girls: You can have ambition, but not too much. You should aim to be successful but not too successful to threaten the man.”