Today, the convergence of technology has made us more powerful than ever before via mobile apps. The mobile apps could be anything for users; an attendant, concierge, chauffeur, trainer, tutor, and whatnot. Mobile apps have today replaced many conventional roles and have changed the business paradigms for good.

How Start-Ups Can Ensure the Success of Their Mobile Apps

Building an app is more difficult than it might seem

Creating a functional mobile app is by no means easy; the efforts required for building and launching a robust mobile app requires expertise and extraordinary diligence and intuitiveness.

If you are an aspiring entrepreneur and think that you have got an idea that can change the course of this world, there are a few things that you need to be very particular of before start taking down your opponents.

1. Designing begins right from the ideation – make no mistake about it

There is a reason why UI and UX have evolved into a different branch of science altogether. An intuitive design lays the foundation of an app’s success. Beautiful things entice people and intrigue them; apps are no exception.

Take, for example, Apple, the design is at the core of Apple’s marketing policy, and this gives them an edge over all their rivals. The model has earned Apple a religion-like following across various markets.

The design of the app should speak for itself and it should not be ambiguous. The interface of the app should have a smooth flow and should place several buttons at the user’s disposal to make it more convenient to make the intended use of the app.

The advertisements should not hinder the flow and not block the content either. The app should not make use of bogus cookies and storm the user with advertisements based on his/her browsing habit. This might intimidate the user more than offering him/her a personalized experience.

2. Keep utility at the forefront of your offering

Every day the app store market is getting swarmed by new apps, thereby, making the competition stiffer. Nonetheless, if your app is functional and serves a real purpose, you can cut through the stiff competition.

The attention span of the potential customers is short, and thus, it becomes necessary on the part of the marketers to convey the utility of the app in a short time. For instance, the screenshot of the apps on the Apple Store or Google Play should exhibit the best examples of the app.

3. Make tiny details your Talismans

The soothing large menu items at the top of the screen at Bustle, the funky conversation-like copywriting in Hustle, the hilarious copy in Everyday – alongside providing the utmost utility, these small embellishments strike the right chord with the audience.  The visitors tend to retain a website in their minds for longer than usual in such cases, therefore, increasing the likelihood of returning to the website.

The science behind this is that marketing mix tends to create a different kind f user experience, something which makes your customers stay loyal to your business.

Content is an integral part of the marketing mix and so is usability. While making your apps usable, you must dedicate your energy to making them enjoyable. After all, it’s the tiny details that add up to a big picture.

4. Target the right customer set

The successful marketers educate their target audience about the app much before its start. You have to keep the people waiting eagerly for a start and instil the belief in their minds that the app will revolutionize the way they live.

These pre-emptive marketing strategies help the apps to gain a cult following.

Marketing of the apps start with the ideation and continue even after the user downloads. The push notifications and other techniques are used to provide value to the users and keep them engaged.

The key to success lies in mitigating the financial risk

If you have got a business idea and want to test its economic viability with the minimum possible expenditure, look no further than

It is an agency for app development which has a unique way of testing the usability and demand of the app by building a hybrid-based minimum viable product. modifies the app according to the response it gets in the market and the feedback.

App development for startups was never this easy as they had to build and market the app with full thrust without having any real-time data as to how the app would perform post its launch. This approach was not financially feasible. is undoubtedly a paradise for a startup app development, which doesn’t know its way through.