Las Vegas, Nevada – The Japanese company Sony Corp (NYSE: SNE), has unveiled its new advances in the field of LED LCDs. The tech developer presented at the Consumer Electronics Show (CES) in Las Vegas a new 4K TV, called XBR-X930D, which features an incredibly thin design while maintaining an extraordinary quality of image, boosted by a new backlight technology.
The new improvements were designed in order to increase the quality levels of the contrast. At the same time, the TV offers more deep black levels than other LCDs, however, the company did not specify the exact details about the enlightened zones, according to reporters from CNET, a tech website that is covering the CES.
When talking about hardware specifications, the TV screen can be acquired at 55- and 65-inch sizes; it has a black slim chassis (about 0.2 inches of thickness), which has a gold line that divides the TV and adds an extra touch of pristine design. It was announced that the display is powered by a system called “triluminos wide color gamut.”
“The work on this [Backlight Master Drive], is done by production engineers. We can almost achieve something that is close to OLED with LCD, so now we’re looking at several different problems: power consumption, the cooling system, as well as cost and size. We’re investigating these now,” said a spokesman from Sony, as Engadget reported.
An interesting thing that was added this year to TV screens like the Sony’s, is the capability of displaying content in high dynamic range (HDR), which is a technology that offers better-looking pixels. Some content providers such as Amazon, Netflix and Vudu, have already a catalog of HDR productions. Also, 4K Blu-ray players will be capable of displaying HDR. Movies like “Star Wars: The Force Awakens” were already filmed in 4K HDR.
Youtube specifically announced at the CES that the Google’s company will offer HDR 4K streaming in the future. It was explained that users will enjoy brighter and radiant images with better contrast between colors. Technology experts remarked that Sony’s decision to develop a LED TV instead of an OLED screen was made because HDR can be best enjoyed in LED TVs. Mike Fasulo, President and COO of Sony Electronics, said that Sony is an expert in the HDR segment.
“Sony knows HDR from the lens to the living room – we were among the first to use cameras that film in 4K and HDR and have been on the forefront of offering consumers technology that can bring the stunning experience of 4K and HDR into their homes. Our new lineup of 4K HDR televisions is proof of our continuing efforts to bring the latest and greatest technologies to market that will provide the best home entertainment experience,” he added.
The XBR-X930D is also equipped with a potent speakers system, that seeks to offer a sleek performance while maintaining beautiful design lines, because it appears users have been using TV screens as decoration items in the last years and Sony have followed the trend.
Prices of the new HDR TV models haven’t been published yet, however, Sony announced they will be available by the first half of 2016. Sony TVs are going to support Android TV.