The digital imaging company announced its newest addition to the Cyber-Shot model lineup. The RX10 III model offers users an extensive focal lens with, what the company calls, 25x super-telephoto zoom.

Sony’s new reflex camera contains a lens with a focal range of 24-600mm, a range that reaches more than the previous 24-200 mm lens model. The RX10 III produces high-quality photographs, allowing users to play around with more focal lengths and camera settings.

The extensive focal length allows users to interact with a series of lengths, that in other cases will require the purchase of interchangeable camera lenses.  Sony assures the model is ideal for landscapes and wildlife.

The RX10 III model offers users an extensive focal lens with, what the company calls, 25x super-telephoto zoom. Photo credit: Imaging Resource
The RX10 III model offers users an extensive focal lens with, what the company calls, 25x super-telephoto zoom. Photo credit: Imaging Resource

The lens for the RX10 III features eight different ED glass elements that include one ED glass element, five ED glass elements and two ED aspherical lenses. Equipped with an Optical SteadyShot image stabilization that reduces camera shake and image blur.

The company wants to assure users get the highest image quality throughout its integrated BIONZ X image processor. The RX10 III is capable of caliber features that include a 40x slow motion video capture at 960 frames per minute.

Other features of the camera include what the company calls an ultra-fast, Anti-distortion sutter that goes up to 1/32000 second of maximum speed.

The model also comes with quality movie recording, allowing users to record high quality 4k video from long distances thanks to the far reaching lens.

According to the website Camera Decision the model has obtained an 83% of user approval, even though the ditching of the constant f/2.8 aperture has faced a series of complaints. The RX10 III model has a 92% of feature approval yet a 56% in imaging.

The newly developed model is part of a three-model lineup of reflex cameras, that compete with camera majors Canon and Nikon.

Source: SONY