Google (NASDAQ: GOOG) announced Monday that it now owns Synergyse, a startup that enables businesses to give their users interactive tutorials for Google Apps. The tech giant hopes to help its customers boost productivity by getting their employees up to speed on working inside Apps like setting up appointments in Calendar and sending emails in Gmail. The tutorials, which will be integrated into Google Apps, are updated as the company releases new functionalities.
This idea of a technology that offers step-by-step interactive guides might sound silly and useless, yet the but Google said that Synergyse customers make 35 percent greater use of Apps than other companies that don’t have the training service, according to a report by Computer World.
By extending the tutorial to more Apps customers, the Alphabet’s firm expects to increase adoption of its productivity software and prevent businesses from switching to different services such as Office 365.
The company is driving its efforts to attract businesses that take advantage of its productivity suites, especially when it comes to helping administrators go through the transition between another productivity software suite and Google Apps.
— Synergyse (@synergyse) May 2, 2016
Synergyse was launched by former Google employees
The interactive training was launched by a group of former Google employees in Toronto in 2013. It will be available for free to all Google App customers. Synergyse says over 4 million people in 3,000 organizations have benefited from its service so far.
— Synergyse (@synergyse) April 20, 2016
“By joining the Google Apps team, we can accelerate our mission because we will be working even closer with the teams that build Google Apps. Advancing our mission at a faster speed is very exciting for the Synergyse team and our customers will directly see the benefits as we move forward”, Synergyse said.
Google declined to release details of the financial terms of the transaction and Synergyse did not raise outside funding, according to CunchBase.
Customers already using Synergyse will be able to continue using the service, while new customers can download the Chrome extension at no cost.
Source: Computer World