Cadillac CEO Johan de Nysschen introduced the new Escala Concept at this year’s Pebble Beach Concours d’Elegance, held in Pebble Beach, California.
The Escala is a taste of the new design ideas that the American carmaker will be implementing on its newer designs. It should be noted that the Escala is a concept vehicle which will not be available to the public. It is a follow-up to the Elmiraj coupe, revealed in 2014, and the Ciel convertible, revealed in 2011.
Cadillac’s pinnacle of luxury and design
The Cadillac Escala Concept features a powerful 4.2 twin turbo V-8 engine, a new addition that will be present on forthcoming Cadillac models. The Escala Concept is a four-door sedan with 22-inch rims, milled aluminum grille, slick, beautiful lines, and LED tail lights. Both passenger and pilot windows are not divided by the usual structure that characterizes the exterior design of most four-door vehicles.
The interior is also quite sophisticated, as it features leather trimming and wood, in order to preserve a formal and elegant style. The driver will enjoy the digital screens that will display speed, mileage, fuel levels and more. The Cadillac Escala also features voice and gesture control, the latest in driving technology.
According to De Nysschen, the Escala is a statement on two matters. First, it looks towards showing the “next iteration of the Cadillac design language,” and second, it develops ideas for technological features that will also be implemented on newer models. The Escala Concept is a precise shot at displaying a premium, beautiful and sophisticated vehicle, something that the General Motors subdivision has been known for throughout the years.
The Cadillac Escala has been compared to the also newly-revealed Lincoln Continental at the Detroit Auto Show, as both are luxury-level four-door sedans. De Nysschen stated that the Escala Concept meant an opportunity for the design team to “flex their creative muscle” and to pursue achieving a point of inflection in luxurious vehicles.
Many aficionados have pointed out the Escala’s uses of light as one of its highlights, as it also features a glass roof, powerful LED lighting on the exterior and elegant OLED screens on its interior. The Escala screams for luxury and comfort, as its design never approaches any level of flamboyancy, but lies in the distinct and blurred area between classic and modern, driving up the expectations of Cadillac fanatics for what will be coming with the brand’s newer models.
Spanish for ‘scale’, the Escala Concept is just that, a new scale for Cadillac in design and technology. It is a subtle but concise hint of what Cadillac will be bringing to the market in order to assert its position as the most influential luxury-level carmaker in the United States.
De Nysschen faintly suggested that the Escala might be considered for production thanks to the fact that it is a feasible concept model to be marketed. Usually, concept vehicles display features that would not be profitable to produce at a mass scale, as concept vehicles are for carmakers to show their new designs and progress in technology. Through the Escala, Cadillac may be able to insert a new standard in the luxury-level vehicle industry, as the Escala Concept has not done anything more than impressing car design connoisseurs.