Seattle – Amazon announced on Thursday that its low-cost Fire tablet is now available in three new colors aside from the black model: blue, magenta and tangerine. The retail giant also introduced a 16GB model for $69.99 in addition to the 8GB version, which customers can buy for $49.99.

And children won’t miss out on the fun. The Fire Kids Edition will also be available with 16 GB of internal storage to enjoy more books, videos, games, and music. Amazon is now offering this edition in green aside from the existing pink and blue versions.

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Amazon.com isn’t trying to persuade anyone that its cheap tablet matches the quality of its own sleeker, higher-priced Fire HD alternatives, let alone the top-selling iPad line. Credit: Mukesh K.

Parents can now choose between the $99 8GB version and the new 16GB model for $119.99. The Kids Edition offers one year of Amazon Free Time Unlimited featuring over 40,000 hand-curated YouTube videos and websites, as well as more than 10,000 age-appropriate books, educational apps, videos, and games.

“Fire is the fastest-selling Amazon tablet ever, with millions sold since its launch,” declared Kevin Keith, GM, Fire Tablets, as reported by Android Police.

PC Magazine said in a Fire review that the software load eats up 2.37 of the tablet’s storage, which is why they recommend adding a microSD at checkout when buying the device if customers go for the 8GB version.

Have access to a great content ecosystem for less than $50

For an astonishing price the 7-inch Fire tablet includes a display that offers an incredible viewing experience with bright and accurate color reproduction; a quad-core 1.3 GHz processor to quickly switch between apps, browse the web and stream movies without wasting time; front- and rear-facing cameras and cloud storage for all photos taken on the tablet; up to 128 GB of expandable storage with microSD; up to 7 hours of battery life; and Amazon-exclusive features.

The budget-friendly tablet also offers the Blue Shade feature for a nighttime reading experience and Fire OS 5 “Berlin”, including a user interface that resembles the look and feel of a magazine. Furthermore, the device includes free, unlimited cloud storage for all Amazon content from movies and TV shows to magazines and games.

Source: PC MAC